A strategic entrepreneur

Roy LafayetteJamaican Roy Lafayette, CEO of Geddes Refrigeration Ltd., is our Professional of the month on behalf of the Caribbean.

by Duvan Agudelo Chaverra

When one thinks of Jamaica, it is impossible to avoid remember the great Bob Marley, the legendary reggae singer of the 70's that put this country on everyone's lips, and now the great Usaint Bolt, the king of speed.

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Both characters, in addition to his undeniable talent, they also have something in common: their charisma. And that has always been a quality of jaimaquinos, which has probably helped them to succeed and be recognized as one of the most important countries in the Caribbean.

And speaking of charisma, in Jamaica there is someone else because of their effort, preparation and work, has made it very far, so it is also worth deserving of recognition as the Professional of the month for this year.

This is Roy Lafayette, CEO of Geddes Refrigeration Ltd., a businessman who has devoted years of his life 30 the HVAC industry, born in the city of Portland. He studied at St. George's College, later made his studies in business administration at the College of Arts Science & Technolgy of his country, and obtained a Diploma in Strategic Management at the University of Illinois at Chicago, United States.

Personally, Roy lives proud of his family, he is married and has three children: a daughter and twin sons. Furthermore it is already grandfather of four. For obvious reasons it is considered a lover of reggae music. He also enjoys a game of football and tennis .; and he likes to watch movies to relax and travel to the United States.

Professionally, the history of our guest started in 1980 when he earned his place in Reginal Aitken, an engineering company, where he was given recognition for this work. Later, in 1986, he went to work Geddes Refrigeration Limited, where he served as Commercial Manager responsible for sales of air conditioners. The professional said that there made contact with York International, which considered the first international firm in the business.

As a professional entrepreneur, Roy Lafayette meets a daily routine that allows you to carry out all its commitments responsibly. Arrives at 7: 00 am, read your emails and review problems encountered during the day. Later he meets with leaders of departments / administration, especially with the Service Department, which qualifies as his first love, as well as the Engineering Department to discuss problems and find solutions. Analyze preventions and improvements.

"We maintain the idea of ​​providing leadership to ensure clear goals and expectations, enabling the organization to grow. This vision and guidance has resulted in a significant increase in earning capacity increase for the company. It is also important to focus on the mission of the company, and balance organizational priorities through a planning and strategic management. We also seek guidance and integrates department heads in efforts to realign all business processes, "said the guest.

On the challenges in technology, Roy stresses the importance of ongoing training to keep up to date knowledge: "Staying at peace with technology requires extensive retraining of the workforce, eliminating the natural friction that results from making operational changes" .

On industry
In this regard, Roy is optimistic growth sector in the region, highlighting the new use efficient systems, the growing need for HVAC equipment due to climate change, including HFCs in the Montreal Protocol, among others.

"We are excited about the future possibilities of expansion of the industry in the region. It has established a five-year plan that takes into account the technological age. have also been established methodologies expansion to other brands within the region to streamline and improve energy efficiency and cooling of all aspects of its operation, "said the professional.

Remarkable growth in the sector has lived Jamaica in recent years, according to Roy said: "The industry has experienced a growth of more than 20% in the country and is expected to increase further. This is also due to climate change is increasing the demand for further expansion. On the other hand, the evolution of this industry during the time I worked on it on the side of the control. This has revolutionized so much you can control the temperatures even from their smart phones. "

On the environment, he said: "One of the important objectives of energy and environmental sustainability is the business of clean air. We must ensure that we follow the Montreal Protocol and the phase-out of HFCs.

And finally, on estraegias with customers, Roy Lafayette, commented: "The Objectives are to ensure that customers are fully satisfied. Take them to the technological arena in which they will see a significant reduction in the cost of energy as regards to air conditioning and other refrigeration equipment. Ensuring that customers have what they need to manage their business comfortable and economically with maximum efficiency and reliability. "

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