For many this is not adequate; for others, who have financial muscle, it could be. However the reason for this column is not such a dilemma, it is to present a case to offer a service that almost nobody promotes can turn a company into a leading firm since the perception of the end user, but also a key partner for manufacturers and contractors / dealers.
In one of the trips that the editor did recently met the president of a company that performs an unusual job. Its function is to service the equipment developed by a manufacturer (and installed by contractors). As a way to make life easier for the end user and the other links in the chain; the company in question offers the service repair and maintenance for a certain type of equipment, avoiding replacing complete units, as it always did; such activity became very important for businesses, because we live in times when maximizing financial resources is essential.
Thus, the service provider perfectly identified the distribution chain; the possibility of offering maintenance teams traditionally were replaced in its entirety and generated a competitive advantage for the manufacturer managed.
With this scheme won the manufacturer because its brand is projected to the end user as an actor who accompanies the whole process and cares about customers of their customers always have the best. He won the distributor that sells to its customer a product or solution that has unparalleled support and if even require installation support would get it immediately. He won the final customer no longer has to think about the replacement of a whole unit, but it appears the possibility of changing parts and this saves huge amounts of money. He won the maintenance service provider because it became an inevitable part of the business structure.
The conclusion is that being creative can identify business opportunities that no one ever identified and may thus find profitability and sustenance for the rest of life.
Until next time.