U.S. The Lifestory research ranked Trane as the most reliable HVAC system in the United States (America's Most Trusted). The recognition is made for the fourth consecutive year and the study polled 8.425 people between January and December of 2017.
Lifestory Research is an independent market research company and uses research with clients to monitor the impact of trust in the evaluation of HVAC brands. The interviewees evaluate anonymously the trust they have in the brands they find during their active search for specific products. Confidence is measured by means of the final average of the Lifestory Research score, with the average score of the companies included in the study being 100. This year, Trane won first place among the 15 brands in the studio, receiving the 119 score, 9.
"Receiving this type of recognition is a source of pride for us, every day we seek to offer solutions that bring technology, efficiency and confidence to our customers", emphasizes Matheus Lemes, director of Ductless Solutions at Trane in Brazil. "Being recognized as the most reliable manufacturer of HVAC systems in the United States, one of the largest markets in the world, shows that Trane is attentive to global changes and offers the best products for the market," he stresses.
For Matheus Lemes, the result of this research is reflected in the Brazilian market, which is becoming increasingly demanding for HVAC systems. "Recently, the Federal Government approved the 13.589 / 2018 Law, which mandates the execution of a Maintenance, Operation and Control Plan (PMOC) in air conditioning systems in public and collective buildings, and we want our customers to know that Trane already has applies the PMOC in customer contracts and is prepared to meet the demand of the Brazilian market with efficiency and reliability, "he clarifies.
In its sixth year, the study America's Most Trusted is a designation granted to brands that achieves the greatest confidence among consumers. The product categories included in the 2018 research program are home builders, resort builders, HVAC systems, kitchenware brands, laundry appliance brands, residential real estate paints and brokers.
Trane received the highest numerical score in the study (America's Most Trusted) of Lifestory Research on the most reliable HVAC system in the United States in the years 2015, 2016, 2017 and 2018. The brands are divided into three categories: the "defenders", a client who feels significant trust in relation to the brand; the "neutrals", those who trust a certain brand, but do not consider it as much more reliable than others; and the "antagonists", who are skeptical with little or no confidence in a specific brand.