Duván Chaverra, EditorDuván Chaverra,


Asking this question is always complicated in Latin America. However, not much to philosophize and ask if you ever stop being followers to become demanding standards of compliance with them.

The discussion of the environment in which we are moving in recent days. On the one hand we are close to the entry into force of the regulation that will prohibit selling equipment HVAC / R preloaded with virgin R-22. In addition to the above, there are several regulations that are demanding, especially in California, manufacturers of cooling equipment and cooling must adhere to certain design parameters of its solutions, which ensure compliance with energy efficiency laws of the state.

On the above issues have emerged all sorts of comments denouncing that the above measures will have negative effects on both companies producing solutions that use this type of refrigerants, and manufacturers that comply with regulations designed to fit efficiency energy. The issue is that on the side of refrigerants is still no clear definition of the term "date of manufacture" and whether this relates to the production date of the solution or if you speak the date of installation. In any case the rule would have different implications. With regard to design solutions that meet energy laws, the problem lies in that not all meet the standards and that leaves the "obedient" at a disadvantage.

All this discussion presented in the United States must help us to wonder about the role of Latin America in all this mess. On the one hand, and at least we know that cyclical processes are occurring against these two important issues and we anticipate making the right decisions that favor the industry.

No less important it is that the industry must unite and consolidate to avoid August those who do not meet the standards, it is not at all fair that companies investing in research and development, for example, should lose competitiveness with those that do not they do. Again, everything is a question of costs and prices.

One issue to finish. We have an opportunity for associations to move from being educational actors to become political actors who defend the interests of its members before governments. Education can not be put aside, but the lobby either.

In recent days I was met with a distributor of solutions for HVAC / R in Colombia. One of the things he told me at the meeting was: "The crisis has forced us to reacomodarnos". And another, a manufacturer, said "the crisis is hard".

However, the industry is moving. There is an important opportunity to reflect today and are the new possibilities that can be explored during the crisis element. It is not a secret that when things go well contractors usually choose to engage in more profitable sectors that offer and often neglect other sectors that do not leave much profit margin.

And it is these sectors that can "save the ballot" in these days of scarcity. Everyone can start looking at what those segments which left abandoned out there and maybe could rescue something that generates some income are. I recently learned that the high profit margin in the US it is generating the renovations sector in view of the low construction presented in recent days. Within all this sector, there is a niche that is capturing the attention of increasingly contractors HVAC / R: cleaning the air conditioning ductwork.

While many of our countries do not use necessarily centralized systems, there is always an option to emulate these practices, such as maintenance of split type systems (though already on the market are models with the label manteinance free, as are closed mechanically preventing preventing entry of dirt and germs from entering and spreading in space conditioning).

So, like these, there may be other segments that can be explored to wring some revenue to this crisis. You know better than I what might be these work areas.

The invitation is therefore to be creative and persistent. It is certainly a way to stay one step ahead.

Dear readers. He began 2009 and is the most sincere desire of this publishing house and its members that all of you have the best this year and that peace, success and prosperity receiving extended to their families, friends and colleagues.

But each new year, in addition to the joy and expectations, brings changes and even new regulations, such as that entered into force in the United States last 1 January, and is known as the Law on Energy Independence and Security of 2007, which it was signed later that year and words more words less intends to "bring the United States into a security and energy independence, to increase production of renewable clean fuels; protecting consumers; increase the efficiency of products, buildings, vehicles; promote research on greenhouse gases, as well as its use and storage; and increase the energy performance of the Federal Government, among other purposes. "

This law has a direct impact on the industry HVAC / R, and with respect to refrigeration equipment has up to nine different requirements related closers refrigerator doors, insulation for ceilings, walls and doors (R 25 for coolers and freezers for 32 R), the use of fan motors evaporators, which are lower than when one horsepower must use electronically commutated motors. There are also related to lighting and doors for supermarkets exhibitors requirements.

In this determination there are several elements to analyze. On the one hand it is very positive that the US government drives practices leading to increase energy efficiency and, above all, to optimize the use of resources available to us; the ideal is that this law is not only a dead initiative that looks like the typical ball of hay in the desert.

On the other hand, it not least, is that such initiatives do echo in Latin America and hopefully these determinations promote the region to consume more energy efficient solutions speaking. Today it makes no sense to save a few pesos more efficiently no teams 13 SEER or higher buy, nor makes sense that suppliers follow Latinos filling warehouses with inefficient units. Someone has to pay the cost, hopefully not remain the planet.

A cold greeting.

There is little information found daily in the media on the subject of sustainable development. In addition to what we find in these channels also we see that the fair and convention industry are crammed our products and suggestions on how to be greener every day.

But for those who have not seen this trend more than recommendations to end users, we invite you to look a little further and realize that this scenario presents a lot of opportunities for companies / people who have the knowledge required to be advisors processes of good environmental practices.

The world today is in some interesting situations. In the United States, for example, one of the biggest concerns currently focuses on efficiency in water management, since it is a scarce resource, which is increasing prices because certain regulations are leading companies to question the buildings impact on the environment.

The issue does not end here. Energy is a resource crisis, we should not forget that much of the world's energy comes from petroleum, a nonrenewable resource. The current economic situation poses for many countries dependent on hydrocarbon the coming winter will be quite hard, because the resources are there, but there is no certainty that there is enough to buy in the quantities required money.

Now, you might think that Latin America is out of this problem, but the truth is far from this optimistic approach. On the energy side, and in many editions of AC / R we have discussed this and we already know that not all nations in the region would be self-sufficient in energy, and that many of them have experienced mini-crisis to meet their demand for public service essential.

On the issue of water, the picture is no less gray. Although we have many rivers and water sources, hydroelectric power generation is restricted to a few places, so this can not be made happy tales, especially when in the region have about 60 million people without access to safe drinking water.

As can be seen, there is a possible business. I think it can be an interesting source of income for the next few years, but this involves education. It must be trained, because every day there are more companies interested in becoming certified under the international standard ISO 14000. Think about it.

Reading the press reports in recent months I have been amazed with the strength that is taking sustainability as a business strategy. I was surprised that basically thought a couple of years this was part of speech of a few industries, including HVAC / R does; Today, concern about the deterioration of the planet has made virtually all industries adopt good sustainability practices and brandish the flag as a business strategy.

Currently public relations have a major impact on the way we do business. The press releases daily published the world's newspapers on major environmental initiatives have no aim to generate a good image of X or Y company in the minds of consumers, to foster a better willingness to buy against those companies that undertake these campaigns pro rescue the planet.

Now, do not forget that sustainability, in addition to the impact on the image of companies, is also a way to obtain significant savings, that the hand of the conservation of non-renewable resources in organizations, but also the use of recyclable materials in the construction of buildings and other properties.

Unfortunately, companies that are dedicated to offering services in this area have not had great financial support, but this trend is changing. Mexico, in early 2007, was among the first countries in the region at the opening of an office dedicated to promoting green business. Called New Ventures, the company began a business acceleration in order to encourage those companies that meet these environmental challenges and help create in this country a culture of responsible production.

And so there is no doubt the relevance of these issues today, from 2007 a company like Mexican multinational Bimbo initiated a program to auto supplies of wind power, this in order to meet the energy demand involves producing foods low fat; the figures are impressive: Economic America says that the giant of bread has fallen over the last seven years the consumption of 194 million liters of water and has fallen by 16% fuel consumption.

Thus, there is no doubt that sustainability pays and is a great alternative. After all I see we were not in the wrong business.

A "cold" greeting


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