Currently public relations have a major impact on the way we do business. The press releases daily published the world's newspapers on major environmental initiatives have no aim to generate a good image of X or Y company in the minds of consumers, to foster a better willingness to buy against those companies that undertake these campaigns pro rescue the planet.
Now, do not forget that sustainability, in addition to the impact on the image of companies, is also a way to obtain significant savings, that the hand of the conservation of non-renewable resources in organizations, but also the use of recyclable materials in the construction of buildings and other properties.
Unfortunately, companies that are dedicated to offering services in this area have not had great financial support, but this trend is changing. Mexico, in early 2007, was among the first countries in the region at the opening of an office dedicated to promoting green business. Called New Ventures, the company began a business acceleration in order to encourage those companies that meet these environmental challenges and help create in this country a culture of responsible production.
And so there is no doubt the relevance of these issues today, from 2007 a company like Mexican multinational Bimbo initiated a program to auto supplies of wind power, this in order to meet the energy demand involves producing foods low fat; the figures are impressive: Economic America says that the giant of bread has fallen over the last seven years the consumption of 194 million liters of water and has fallen by 16% fuel consumption.
Thus, there is no doubt that sustainability pays and is a great alternative. After all I see we were not in the wrong business.
A "cold" greeting